We’ve all heard of organic marketing. Questions that arise are:
– Is this for me?
– Is it really free?
– How fast can I get more customers using organic marketing?
Honestly, there isn’t a way to get new customers right away. Yes, paid advertisement might get you a few clients right away but in the long term, organic traffic is one of the best tools to add to your tool kit. Make sure you read that right, a TOOL to add to your TOOL KIT.
As I mentioned before, there is no one way to branding and marketing yourself. You need to do a variety to create that brand awareness and organic traffic is KEY.
So how do we go about this? Reaching your target audience and social media are your priority. Creating the right material for your social media is going to allow your audience to not just see you as another service but as the right service they need.
Creating educated material that teaches them why they need your services and how they will benefit from using you is one the best ways. You can do this by sharing short videos, articles that are relevant, reviews form your current customers, tips/advise and overall, why you are the expert in the field. Your goal is not to sell you services but to educate you audience and show them why they should choose you. The more they see you on their news feed and stories, the more they will think of you when they need your services.
Organic marketing isn’t just social media, it also includes what you are doing in your community. Being part of local organizations such as Chambers of Commerce, attending local charity events and every event you can that is done in your community. In other words, put yourself out there and EVERYWHERE! This not only allows you to meet people and talk to them about what you have to offer, but allows you to ask and learn about what they want and need. In an SEO sense you are also using external links to boast your website by being promoted on theirs.
If you want to take the next level, run charity events. By hosting fundraiser where you give a certain percentage of the fund to a local charity, will also get your name out there and create external links.
There are so many ways to use the power of organic traffic to brand your business. It just takes a lot of effort and time, but that is why we decided to start a business.
