Small business marketing consulting that fits your business.
You're running a small business, not a marketing department. I help owner-led businesses understand what is holding their marketing back and build a practical plan around their goals and budget — without a long-term retainer or a one-size-fits-all package.
Simplify Branding & Marketing is a solo consulting practice led by Leonardo “Leo” Sanchez, a New Jersey-based marketing strategy and customer experience professional. Based in New Jersey and available to work with businesses remotely across the United States.
Start free with the assessment. If you would rather have an outside review, the $249 audit gives you a written 30-day plan.
Fix the right problem first
Before we spend on ads, posts, or a new website, we figure out what's actually costing you customers.
Work with your budget
Strategies scaled to what you can actually invest — with no bloated retainers or agency middlemen.
Teach as we go
You'll understand what we're doing and why, so you can keep it going when I'm not there.
Who I help
Owner-led small businesses that need a plan, not a pitch.
Owners who want a clear plan before committing to ongoing marketing support.
You need to know what to fix first and why, so you can spend confidently.
Businesses spending on marketing but unsure what is working.
You have a website, social posts, or ads, but the leads are inconsistent.
Teams without a dedicated marketing person.
You need senior-level thinking without the cost of a full-time hire or agency retainer.
Service businesses, professional practices, and B2B companies.
Your sales cycle depends on trust, clarity, and follow-up — not impulse buys.
What I help fix
Specific marketing problems I work through with you.
These are common challenges for small-business owners. See the full scope of marketing consultant services or read a related insight below.
Clarifying the ideal customer and value proposition
Getting clear on exactly who you're for and the specific promise you make to them — so the rest of your marketing has something solid to stand on.
Improving unclear website messaging
Turning a fuzzy homepage into one that answers what you do, who it's for, and why to pick you — in the first few seconds.
Identifying why attention is not turning into leads
Traffic without inquiries is a signal, not a mystery. Finding the gap between interest and action, and fixing it.
Choosing the right marketing channels
Cutting through the 'you should be everywhere' noise to focus on the few channels that actually fit your business.
Prioritizing marketing within a limited budget
Deciding what to fund now, what to postpone, and what to stop paying for — so every dollar has a job.
Building a practical 90-day marketing plan
A clear, realistic plan for the next quarter: what to do, in what order, and how you'll know it's working.
How it works
A simple process built around your business.
Clarify
Diagnose the gap between what you offer and what your best customers need to see.
Plan
Build a focused strategy with the right channels, message, and budget for the next 90 days.
Implement
Execute the plan with your team or with hands-on support from Simplify.
Review
Measure what matters, adjust what isn't working, and keep improving month over month.
The paid next step
Small Business Marketing & Lead Generation Audit
For small-business owners who know something in their marketing is not working but are unsure what to prioritize next. Start with the free assessment if you would rather look at it yourself first.
- Review of your website, messaging, and customer journey
- A look at how leads arrive and what happens after they do
- Local visibility and basic SEO check
- Review of your calls to action and conversion points
- Prioritized recommendations and a written 30-day action plan
Investment
$249
One-time
The $249 fee can be applied toward your first month of ongoing support if you continue within seven days.
Request the $249 AuditWays to work together
Pick the level of help that matches where you are.
Small Business Marketing & Lead Generation Audit
$249 one-time
A one-time review of your website, messaging, lead flow, local visibility, basic SEO and calls to action, with prioritized recommendations and a written 30-day action plan.
Request the $249 AuditFractional Marketing Support
Starting at $750 per month
Ongoing strategic guidance once the audit has shown what to fix: clearer priorities, stronger messaging, content and campaign planning, and regular performance reviews.
Explore Monthly SupportCoaching and Team Training
By the session or as a short program
Practical, plain-language guidance to help you or your team improve content, social media, customer journeys, marketing planning, and the responsible use of AI tools.
Discuss TrainingBackground
What I bring
- More than 10 years of marketing, client strategy, digital content, customer journey, and business problem-solving experience
- Experience coordinating marketing initiatives across teams, channels, and markets
- Strategy-first recommendations designed around practical goals and realistic budgets
- Currently completing an MBA at Penn State
- Author of a growing library of practical small-business marketing articles
Local + remote
Why New Jersey small businesses work with me.
New Jersey roots, US reach
I understand the local market and the constraints of running a business here, and I work with companies across the country.
Diagnosis before tactics
No campaign is launched until we agree on the real problem. That saves money and keeps the work focused.
Direct access to the consultant
You talk to the same person every call. Strategy, execution, and review all come from one consistent point of view.
From the blog
Notes on marketing that respects your time and money.
Why Your Website Gets Traffic but Still Doesn’t Generate Leads
Getting people to your website is only part of the job. When traffic arrives but inquiries do not, the problem is usually what happens after someone lands — here are five common reasons and what to fix first.
Small-Business Growth · 7 min readWhy Small Businesses Lose Leads Through Inconsistent Follow-Up
Slow growth is not always a lead problem. Many small businesses generate real interest and then lose it through informal, inconsistent follow-up — and a simple, documented process usually fixes more than extra advertising would.
Marketing Strategy · 7 min readSix Pillars of Digital Marketing for Consistent Leads
Consistent leads rarely come from one tactic. Six connected marketing pillars — awareness, organic outreach, engagement, paid advertising, referrals, and events and partnerships — sit on a foundation of clear goals, a defined audience, and a strong customer experience.
Free · No email required
The Simplify Marketing Clarity Assessment
No email required. Use this free assessment to identify possible gaps across your goals, audience, message, channels, customer journey, and measurement.
Free · No email required
Before You Spend More on Marketing
A one-page guide to finding the real growth gap — the five common gaps in message, visibility, trust, customer path, and audience — before you spend more on ads, content, or tools.
Learn more about each resource: free marketing clarity assessment, marketing gap action guide, before you spend more on marketing — or see all free marketing resources.
Common questions
Questions about working with a small business marketing consultant.
What does a small business marketing consultant do?
A small business marketing consultant helps you identify what is actually holding your marketing back, build a practical strategy, and choose the right tactics for your goals and budget. At Simplify, that means diagnosing gaps first — not selling a one-size-fits-all package.
Do you only work with New Jersey businesses?
I am based in New Jersey, but I work with owner-led small businesses remotely across the United States. Most meetings, reviews, and deliverables happen over video or email.
What is the $249 Small Business Marketing & Lead Generation Audit?
It is a focused review of your current marketing, audience, messaging, and lead follow-up. You get a written diagnosis and a 30-day action plan you can implement yourself or with my help.
How is this different from hiring a marketing agency?
You work directly with me — not a rotating account team. The work starts with diagnosis, not a templated campaign. Recommendations are sized to your budget, and ongoing support is optional, not required.
What should I do first if I'm not sure what's wrong?
Start with the free Marketing Clarity Assessment. It helps you score your audience, messaging, visibility, website, and follow-up in about ten minutes.
Start with the free Marketing Clarity Assessment.
It takes about ten minutes and shows you where your audience, messaging, visibility, website, and follow-up stand today. If you want an outside review, the Small Business Marketing & Lead Generation Audit ($249) gives you prioritized recommendations and a written 30-day plan based on your goals, audience, and budget.