Independent consultant · Currently accepting introductory projects

Getting attention but not enough leads? Let’s find out why.

I help owner-led small businesses identify where marketing, messaging, and customer journey gaps are costing them leads — before they spend more on ads or traffic.

Who I help

Owner-led small businesses that need a plan, not a pitch.

You are already doing some marketing — a website, social posts, maybe ads or referrals — but you are not sure what is working or where leads are being lost. My job is to tell you what to fix first and why, so you can spend confidently.

What I help fix

The problems that keep good businesses from getting leads.

Messaging

Your website does not say clearly what you do, who it is for, or why to pick you.

Visibility

People searching for what you offer cannot find you — locally or online.

Customer journey

Interested people drop out between first hearing about you and becoming a customer.

Lead generation

Enquiries are inconsistent, or they arrive and then go quiet without follow-up.

Conversion

You get attention and traffic, but it is not turning into calls, forms, or sales.

How it works

A simple process: assess, prioritize, improve.

1

Assess

We look at what your marketing is actually doing today and where the gaps are.

2

Prioritize

You get a short, ordered list of the fixes that will make the biggest difference first.

3

Improve

You implement the plan yourself, or with hands-on support from Simplify.

Next steps

Two levels of help, depending on how hands-on you want to be.

Prefer to work through it yourself?

The Small Business Marketing Fix-It Plan — $19

A guided 30-day workbook to help identify the biggest marketing gap and build a focused action plan.

Get the Fix-It Plan See what is inside

Want a deeper expert review?

Small Business Marketing & Lead Generation Audit — $249

Personalized review and recommendations based on your actual business, website, messaging, lead generation, and customer journey. Delivered within 3 business days with a written 30-day action plan.

Want ongoing help implementing and improving your marketing after that? That is where consulting support comes in.

Why work with me

Direct, practical, and sized to your business.

  • You work directly with Leonardo “Leo” Sanchez — the person reviewing your marketing is the person you talk to.
  • Recommendations are practical and prioritized, designed around realistic small-business budgets.
  • Based in New Jersey, working with small businesses remotely across the United States.

Read more about my background and how I work.

Latest insights

Notes on marketing that respects your time and money.

Read all insights →

Start with the free Marketing Clarity Assessment.

A free 15–20 minute self-review that shows you where your marketing stands today — no email, form, or login required.