We have all heard about Paid Ads and how important they are. You see them all over the internet. Weather it be on google, Facebook, Instagram or even TikTok.
Do they work? Yes they do, but the question you need to really ask is WHY do they work and HOW do they work.
Anyone can use paid ads but not everyone will get the results they want. Understanding the HOW and WHY paid ads work can allow you to really get what you want out of them.
WHY do I need Paid Ads: Paid ads allow you to reach more people in different platforms so that they either increase your brand awareness or get you more leads and sales. You might get ads from “PAID Ads” companies that promise you more leads and sales fast. Be careful as a properly thought our campaign needs data to reach your target audience.
HOW can I get the right audience: I once hired a few paid ad companies that promise me the world. Did they deliver? YES, but not what I wanted. I got flooded with leads and followers but…. From people in different countries and people who were not my potential clients. I had spent money on ads that were reaching the WRONG people.
Understanding your customers needs, who and where they are is curial. This might be the easiest part. It gets tricky when we begin to really understand the follow:
- When they want to be reached
- How they want to be reach
- Where they want to be reached
- Why the want to be reached
The more we can understand our customer and answer the above questions, the better target my paid ads to reach them the proper way.
Remember, we all get ads all the time, but only certain ones really get our attention. Ask you self WHY did that ad get my attention and HOW did they do it.
Author: Leonardo Sanchez (Leo Sanchez)
Personal Linkedin
I started writing down one thing at the end of every day — what I actually managed to do. Not a to-do list, not plans. Just one small win. It’s surprising how quickly it shifts your perspective.