There is not just one way of marketing to reach your customers. Everyone likes to find out about services they need in different ways and at different times. Reaching them WHEN, HOW, and WHERE they want requires you to try a variety of methods.
This doesn’t mean try one method at a time. You have to do them all! Just like a Parthenon has many columns to hold it up, so should your marketing. Use social media, printed material, emails, calls, and live events all simultaneously to reach your targeted audience. Is it stressful and overwhelming at times, YES, but it sets you up for success.
To make these methods purposeful, don’t SPAM your customers with lots of useless information and ads. Learn about what they want and more importantly what they NEED. Then reach them the way they want to be reached. Make it personnel; create a relationship with them by offering them the material that is relevant to them and what they want to learn about.
Using each channel of marketing allows you to personalize how you reach them and increases your brand awareness.
