Self-guided workbook · $19 one-time
The Small Business Marketing Fix-It Plan
A practical 30-day workbook to help you figure out what to fix, what to focus on, and what to stop overcomplicating.
This is a practical, do-it-yourself workbook for small-business owners who are already doing some marketing but are not sure what is working, what is broken, or what to prioritize next.
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Written by Leonardo “Leo” Sanchez, founder of Simplify Branding & Marketing
Leonardo “Leo” Sanchez is the founder of Simplify Branding & Marketing. He helps small-business owners identify marketing gaps, strengthen their message, improve visibility, and create practical growth plans based on their goals and budget.
Published September 17, 2026
You do not need to fix everything
One of the easiest ways to waste time and money on marketing is trying to improve everything at once. A new website will not automatically fix unclear messaging. More social posts will not help much if people do not understand what you offer. More leads will not solve a follow-up process that lets potential customers disappear.
The workbook slows that cycle down and walks you through three steps: find the gaps creating the most friction right now, fix what matters before adding more activity, then measure and adjust. It keeps one rule in front of you — do not add more marketing until you understand what needs fixing.
What is inside
This is not a generic marketing ebook. It is a structured workbook of checklists, worksheets, scorecards, prioritization exercises and a 30-day action plan.
A marketing priority check
Twenty plain-language statements across message and offer, website and conversion, leads and follow-up, content and visibility, and measurement. You check what sounds familiar, then pick your fix first, fix second and fix later.
Business goals and 30-day priorities
Prompts to get clear on what the business needs in the next 6–12 months, then a table that turns those goals into one to three focused marketing priorities with target dates.
Message and offer worksheets
Who you help, the problem you solve, what you offer and why someone should choose you — built into one core message you can reuse across your website and social profiles.
Website and customer path review
A review of your conversion path and a map of the steps people take from first finding you to becoming a client, so you can choose the one website change that matters most.
Lead follow-up rhythm
A follow-up checklist plus a simple repeatable rhythm, so interested people stop slipping away between texts, emails, DMs and notes.
Content and visibility focus
A way to judge your last ten pieces of content, then build a 30-day content focus you can realistically maintain.
Marketing numbers and a simple scorecard
The handful of numbers worth tracking each week or month, on one page, so activity gets connected to business results.
Stop, start, keep — and your 30-day plan
A stop/start/keep decision page, a four-week action plan, a review-and-adjust page, and a one-page Fix-It Plan summary to keep visible.
What you will know and do by the end
- One clear answer to what you should fix first — and what can wait.
- A simple core message you can reuse across your website and social profiles.
- A follow-up rhythm so interested leads stop disappearing.
- A short list of numbers you will actually track.
- A written four-week plan with small enough steps that you finish them.
Who it is for
Owner-led small businesses that are already marketing — a website, social posts, maybe some ads or referrals — but cannot tell which part is underperforming. It suits owners who would rather work through it themselves, on their own schedule, before paying for an outside review.
It is probably not for you if you want someone else to do the reviewing. In that case, skip ahead to the Small Business Marketing & Lead Generation Audit.
A look inside
The cover and three of the working pages from the workbook.
Common Questions
- What is the Small Business Marketing Fix-It Plan?
- It is a $19 one-time, self-guided workbook. You work through checklists, worksheets, a simple scorecard and prioritization exercises, then build a four-week action plan for the single fix that matters most in your business right now.
- Is this just a marketing ebook?
- No. There is very little to read and a lot to fill in. Every section ends with a decision or an action step, from the priority check on page three to the one-page Fix-It Plan summary at the end.
- How is it different from the free Marketing Clarity Assessment?
- The free assessment helps you see where the gaps may be. The Fix-It Plan helps you decide what to tackle first and turns that decision into a focused 30-day plan you can actually keep.
- How is it different from the $249 audit?
- The Fix-It Plan is self-guided — you do the reviewing. The Small Business Marketing & Lead Generation Audit is a personalized $249 review where I look at your actual website, messaging, lead flow and customer journey and tell you what to fix.
- How long does it take to work through?
- Most owners spend an hour or two on the workbook itself, then follow the four-week plan they build. It is written in plain language, with no analytics dashboards or marketing training required.
$19 one-time
Get the Small Business Marketing Fix-It Plan
One-time payment through Stripe. You can download the workbook right after checkout.
Get the Fix-It Plan — $19 one-timeWant an expert to review your actual business?
The Small Business Marketing & Lead Generation Audit is a personalized $249 review of your website, messaging, lead generation and customer journey, with prioritized recommendations and a written 30-day plan.
Learn About the Audit