About
Hi, I'm Leonardo “Leo” Sanchez — the person behind Simplify.
I'm a New Jersey-based marketing strategist and the founder of Simplify Branding and Marketing — a solo practice, which means you always work directly with me.
My focus is marketing strategy, customer experience, lead generation and digital marketing — and turning all of it into practical growth steps a small business can actually act on.
I work with owners who know their marketing needs attention but are not sure what is actually holding it back. My role is to find the real issue, prioritize what matters most and build a plan around your goals, budget and resources.
My Background
I have more than 10 years of experience across marketing strategy, customer experience, digital marketing, content and omnichannel engagement, and client and account leadership — including work in pharmaceutical and healthcare marketing, where strategy and execution have to connect across complex organizations.
Throughout that time, my work has centered on the same challenge: understanding audiences, connecting strategy with practical execution, and identifying where marketing activity is not producing the intended outcome.
I am also completing my MBA at Penn State, which continues to strengthen how I approach strategy, innovation, customer understanding and business decision-making.
Learn more about Leonardo ‘Leo’ Sanchez, including my perspective on how to choose a marketing consultant.
How I Think About Marketing
Good marketing starts with the customer journey. I look at how people actually discover a business, how quickly they understand what it offers, what helps them trust it, what moves them to take action — and what happens after they do. Gaps anywhere along that path are where leads and revenue get lost.
From there, my approach is simple: simplify the marketing, prioritize the fixes that will have the most impact, and measure what actually drives leads, engagement or revenue — before spending more on tactics. It helps to make sure you are solving the right marketing problem first.
I also use a framework called the Parthenon of Marketing to help owners see marketing as one connected system rather than isolated tactics — you can read how it works if you are curious.
Why I Started Simplify Branding & Marketing
Most small-business owners I meet are excellent at what they do — and are also carrying sales, operations, customer service and marketing on their own. They do not need more noise. They need clarity.
I started Simplify to give those owners a direct, honest look at what is working, where their marketing is breaking down and what to prioritize next — without agency overhead or one-size-fits-all packages.
Credibility & Recognition
My professional background and industry recognition have been featured by employers and professional organizations, providing independent confirmation of my marketing experience.
2026 Medical Advertising Hall of Fame Future Famer
Recognized as a 2026 Medical Advertising Hall of Fame Future Famer.
How I Work With Clients
- Direct, practical communication — plain language, not jargon
- Clear priorities, so you always know what to do next
- Recommendations tied to your business goals, budget and capacity
- No unnecessary complexity or deliverables you do not need
You can see the ways to work together on the Services page.
Let's Find Your Next Step
Whether you start with a focused audit or a free self-assessment, the goal is the same: clarity about what to do next.