Services
Small Business Marketing Consultant Services
Three ways to work together — start with the audit, add support only if you need it.
I'm Leonardo “Leo” Sanchez, a marketing consultant based in New Jersey working remotely with small businesses across the United States. Simplify Branding & Marketing is a solo consultancy, so the person reviewing your marketing is the person you talk to.
Most owners who reach out are already doing marketing. The problem is not effort — it's that the message isn't landing, the business is hard to find, or the website gets traffic but not enquiries. My job is to tell you which of those is actually true for your business and what to do about it first.
Most people start with the Small Business Marketing & Lead Generation Audit — a one-time $249 one-time review with a written 30-day plan. From there we decide together whether ongoing support or training makes sense. If you'd rather look at things yourself first, start with the free resources.
Who This Is For
Owner-led small businesses that are already doing some marketing but need clarity on what is working, where leads are being lost, and what to prioritize next.
- You are running marketing already — a website, social, ads, referrals or some mix — but can't tell what is producing results.
- You don't have an in-house marketer to hand this to.
- Enquiries are inconsistent, or they arrive and then go quiet.
- You want a prioritized plan you can act on, not a long-term contract.
This is probably not the right fit if you need a team to run large-scale campaign execution or manage a significant paid media budget day to day. If follow-up is where things fall apart, this article covers it in detail: why small businesses lose leads through inconsistent follow-up.
What a Small Business Marketing Consultant Does
A small business marketing consultant reviews the marketing you already have, identifies what is holding results back, and gives you prioritized recommendations you can act on. The output is a decision, not a deliverable list: what to fix first, what to leave alone for now, and why.
The way I look at a business is structured rather than improvised — audience, message, visibility, trust, customer journey and conversion, each checked in turn. That structure is laid out in the six pillars behind consistent leads. You can also read more about how I work.
Ways to Work Together
Small Business Marketing & Lead Generation Audit
$249 one-time
A one-time review of your website, messaging, lead flow, local visibility, basic SEO and calls to action, with prioritized recommendations and a written 30-day action plan.
- Review of your website, messaging, and customer journey
- A look at how leads arrive and what happens after they do
- Local visibility and basic SEO check
- Review of your calls to action and conversion points
- Prioritized recommendations and a written 30-day action plan
Fractional Marketing Support
Starting at $750 per month
Ongoing strategic guidance once the audit has shown what to fix: clearer priorities, stronger messaging, content and campaign planning, and regular performance reviews.
- Clearer marketing priorities each month
- Messaging review and refinement
- Content and campaign planning
- Regular performance reviews
- A monthly strategy call plus direct email access
Coaching and Team Training
By the session or as a short program
Practical, plain-language guidance to help you or your team improve content, social media, customer journeys, marketing planning, and the responsible use of AI tools.
- Content planning you can maintain
- Social media that supports the business
- Customer journey and follow-up basics
- Marketing planning for the next quarter
- Responsible, practical use of AI tools
What the $249 Small Business Marketing Audit Includes
A small business marketing audit is a one-time review of the parts of your marketing that decide whether an interested person becomes a customer. Here is what I look at and what you get.
Website, messaging and customer journey
I look at what a first-time visitor understands about who you serve and why you are the right choice, and where that message breaks down between pages.
How leads arrive and what happens next
Where enquiries come from, how quickly they are answered, and where interested people drop out before becoming customers.
Local visibility and basic SEO
Whether people searching for what you offer in your area can actually find you, and which basic search issues are worth fixing first.
Calls to action and conversion points
The specific places where someone is asked to take a next step, and whether those moments are clear, visible and easy to complete.
Prioritized recommendations and a 30-day plan
A written plan that puts the highest-impact fixes first, so you are not trying to change everything at once.
How Much a Marketing Audit Costs
The Small Business Marketing & Lead Generation Audit is $249 as a one-time engagement. There is no ongoing retainer required and no monthly minimum. If you decide to continue with ongoing support within seven days, the $249 fee is applied toward your first month.
Request the $249 AuditTimeline: What to Expect
1. Request the audit
You send a short request through the contact form and tell me a little about the business.
2. Intake
I send a focused set of questions and ask for the business information I need — website, current marketing activity, and how leads are handled today.
3. Review
I work through your website, messaging, lead flow, local visibility and conversion points myself.
4. Delivery within 3 business days
Your written audit and 30-day action plan are delivered within 3 business days after I receive the required business information from your intake.
Marketing Consultant vs. Marketing Agency
Both models can work, and the right choice depends on what you need right now. Rather than generalize, here is specifically how Simplify Branding & Marketing is set up compared with a typical agency retainer.
| Simplify Branding & Marketing | A typical agency retainer | |
|---|---|---|
| Who does the work | You work directly with me on every part of the engagement. | Work is often coordinated through an account manager and delivered by a team. |
| Starting commitment | A one-time $249 audit with no ongoing retainer required. | Engagements commonly begin with a monthly contract. |
| First deliverable | A focused diagnosis: what is holding results back and what to prioritize first. | A scope of work and a production schedule for agreed deliverables. |
| What comes after | Implementation help and ongoing support are available separately if you want them. | Ongoing execution is usually part of the retainer itself. |
Frequently Asked Questions
- What does a small business marketing consultant do?
- A small business marketing consultant reviews the marketing you already have in place, identifies what is holding results back, and gives you prioritized recommendations you can act on. At Simplify Branding & Marketing you work directly with me, Leonardo “Leo” Sanchez, rather than being handed to an account team.
- What is a small business marketing audit?
- A small business marketing audit is a one-time review of your website, messaging, customer journey, lead flow, local visibility, basic SEO and calls to action. It ends with prioritized recommendations and a written 30-day action plan so you know what to fix first.
- How much does a small business marketing audit cost?
- The Small Business Marketing & Lead Generation Audit is $249 as a one-time engagement. There is no ongoing retainer required. If you decide to continue with ongoing support within seven days, the $249 fee is applied toward your first month.
- What is included in the $249 audit?
- A review of your website, messaging and customer journey; a look at how leads arrive and what happens after they do; a local visibility and basic SEO check; a review of your calls to action and conversion points; and prioritized recommendations with a written 30-day action plan.
- How long does the marketing audit take?
- The written audit and 30-day action plan are delivered within 3 business days after I receive the required business information from your intake.
- Who is the audit for?
- Owner-led small businesses that are already doing some marketing but need clarity on what is working, where leads are being lost, and what to prioritize next.
- How is working with a consultant different from hiring an agency?
- With Simplify Branding & Marketing you have direct access to the consultant doing the work, the engagement starts with a focused diagnosis and prioritization rather than a production plan, the starting commitment is a one-time $249 audit instead of a monthly contract, and implementation or ongoing support is available separately if you want it afterward.
- Do you work with businesses outside New Jersey?
- Yes. I am based in New Jersey and work remotely with small businesses across the United States.
Not sure which one fits?
Most people don't know at first — that's normal. The Small Business Marketing & Lead Generation Audit is built for exactly that situation: a one-time review of where leads are being lost, your highest-priority fixes, and a written 30-day plan.
Request the $249 Audit